Panasonic new rice cooker predicted small home electric power development trend
Publish：Shenzhen Quanji automation technology Co., Ltd. Time：2016-01-14
With the improvement of people‘s living standard, consumer demand for kitchen small home appliance product is constantly increasing.For a long time, in the rice cooker market, consumer attention has concentrated on the low-end products.To this, relevant experts pointed out that the rice cooker industry should break market of low-end spell with a technological innovation;At the same time should also through consumer education, set up a good meal is good m plus the consumption idea of boiler.Now after the 80 and 90 has become the main consumption in the home appliance market, consumption idea has been younger, 80, 90, after growing up with the Internet, the pursuit of fashion, pay attention to personality, for the product of intelligent control pay more attention to.Fashion and intelligence are bound to become the new trend of developing the kitchen small home appliance.
On December 26, panasonic rice cooker product launch was held in hangzhou Hilton doubletree.The Chinese electrical appliances association deputy secretary-general Chen Gang and panasonic related leaders attended the event.During the meeting, the hangzhou panasonic kitchen electric appliance co., LTD. General manager Mr Lu Xiangyang said: panasonic has always been committed to lead the Chinese electrical appliances market fast and steady development, with its first mover advantage of humanized technology and fashionable appearance, continuous innovation, satisfy Chinese consumers for the pursuit of "fashion quality life".Panasonic‘s future will be there to powerful r&d ability, forward-looking technology, high quality products, as China‘s consumer household good partners.Matsushita electric (China) co., LTD. Company general manager Mr Zhang kai of panasonic home appliances marketing food products also gave a new target in next year‘s marketing, in order to let more consumer understand and experience to use panasonic products, panasonic will increase product actively promote on the mobile APP end, give full play to the convenience of the mobile terminal network, pay attention to the interactive communication with all of you, and through new media resources, we will for the first time we feedback of panasonic products, to share and communicate to the powerful features of the panasonic.At the same time, the Chinese electrical appliances association deputy secretary-general Mr Chen Gang conference in the Chinese electrical appliances market development prospects are analyzed and have high hopes for panasonic.Hope to panasonic‘s leading science and technology as the foundation, take the market demand as the guidance, from technical design to technology and quality of comprehensive innovation, let the home appliance market from the simple pursuit of function to build value to comprehensive transformation matrix, thus for our country home appliance market development direction.Finally, deputy secretary general Chen said the Chinese electrical appliances association will do our best to go to the development of enterprise, innovation creates opportunities and providing services.
The conference at the panasonic rice cooker products.The model for the AG1 rice cooker both fashion and intelligence etc, it has unique large LCD screen appearance, will today‘s young people advocate minimalist wind reflect incisively and vividly, not only beautiful and easy to clean.Glass touch operation mode will also give the consumer in a whole new experience, glass touch but not industry, and won the national patent.The appearance of panasonic rice cooker is glass touch panel with new type resin body, trackpad black and white colors match bring out the best in each other, to the master‘s noble temperament show incisively and vividly.And pure white trackpad match new resin fuselage, reflect master warm breath, to fully demonstrate the panasonic hopes to launch strategy level product and led the market confidence and determination.Panasonic will also depend on AG1 products, once again set off a new round of technological revolution and kitchen continue to lead the industry.
Intelligence is a trend in the field of home appliances, but according to incomplete statistics, in the huge amount of rice cooker market in our country, only 30% smart products.Corresponding to this is that the Japanese market sales of electric rice cooker now 100% for intelligent rice cooker.And is more energy-saving than ordinary heating, boiling out of rice more sweet and more nutritious high-end intelligent rice cooker, market share has reached 70%.Panasonic newly released this rice cooker is to occupy the high-end intelligent rice cooker market a product.It adopted the IH electromagnetic heating, although IH type electromagnetic heating cooker in the overall market share is still relatively low, but this kind of rice cooker with the characteristics of the big fire, rice more delicious to the more consumers.Authority figures show that IH has super rice cooker market retail sales by 20% in 2014, up 120% from a year earlier, and keep high growth trend, has become a rice cooker market growth momentum.
Panasonic AG1 series electric cooker cooking, cooking porridge and soup, cooking, cake and everything, and easy to use, fully meet the needs of the family.Cook the rice more fluffy and entry more sweet, AG1 rice cooker from appearance to the connotation, function to energy saving, from technology to art, from creation to innovation and improved.Data shows, high-end rice cooker has been accepted by more and more people, with the higher level of consumption, intelligent rice cooker will release huge potential in China, this will lead the fashion and smart as rice cooker rice cooker market, promote the industry upgrading.
Panasonic AG1 because of its carrying the innovation patent technology, not only the characteristics of both the fashion and intelligent, and can greatly improve the rice taste, after enterprise promoting role will become high-end rice cooker.Panasonic, always stand in the perspective of consumers, creating value for customers with innovative products, improving the quality of the witness and to help the Chinese kitchen life.
